An edition of Great American brands (1980)

Great American brands

the success formulas that made them famous

By David Powers Cleary

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Publish Date

1981

Publisher

Fairchild Publications

Language

eng

Pages

307

Description:

Case histories of famous company brands and the marketing principles followed to win and hold consumer trust.

subjects: Brand name products, Business names, Product management, Trademarks, Histoire appliquee, Produits de marque, Marketing, Histoire, Economie d'entreprise, Histoire appliquée, Économie d'entreprise, Advertising

Places: United States