An edition of Gimme! The Human Nature of Successful Marketing (2007)

Gimme! The Human Nature of Successful Marketing

By John Hallward

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Publish Date

February 16, 2007

Publisher

Wiley

Language

eng

Pages

240

Description:

subjects: Human behavior, Brand name products, Branding (Marketing), Advertising, Management, Markenpolitik, Marketing, Werbepsychologie