Explore Books on
werbepsychologie

Advertising and the mind of the consumer

By Max Sutherland

Imaging in Advertising

By Fern L. Johnson

Social communication in advertising

By William Leiss

Markets and the Arts of Attachment

By Liz McFall,Franck Cochoy,Joe Deville

Gimme! The Human Nature of Successful Marketing

By John Hallward

Provocateur

By Anthony J. Cortese

Marketing communications

By Edgar Crane

Brand Meaning

By Mark Batey

What Have We Learned?

By Charmine E. J. Härtel,Wilfred J. Zerbe,Neal M. Ashkanasy

Buyology

By Martin Lindström

Winning the story wars

By Jonah Sachs

Consumer Behavior and Advertising Involvement

By Krugman

Provocateur

By Anthony Cortese

Psichologija potrebitelej i reklama

By Georg Felser

Consumer kids

By Ed Mayo

About face

By Dan Hill