An edition of Word of mouth marketing (2006)
Word of mouth marketing
how smart companies get people talking
By Andy Sernovitz
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10 Want to read0 Currently reading0 Have read
Publish Date
2006
Publisher
Kaplan Pub.
Language
eng
Pages
216
Description:
Learn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work.