

An edition of Word of mouth marketing (2006)
jian dan 5 bu zou, yi hao kou bei da zao chang xiao shang pin = Word of mouth marketing : how smart companies get people talking
By Andy Sernovitz
Publish Date
2008
Publisher
Tian xia yuan jian chu ban gu fen you xian gong si
Language
chi
Pages
216
Description:
Learn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work.