The age of e-tail

Description:

"The Age of E-Tail charts the forces reshaping consumer-driven business. The authors show how giants like Amazon.com and e-Bay dominate the e-tail space and help aspiring participants to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a manufacturer, a wholesaler, a media company, an infrastructure company or service provider, The Age of E-Tail will help you to develop the strategies and tactics you need to prosper in the digital economy."--Jacket.

subjects: Internet marketing,  Electronic commerce,  Computer networks,  Business enterprises,  Internet,  Internet advertising,  Forecasting,  Teleshopping,  Computers,  Business / Economics / Finance,  Retail trade,  Business/Economics,  Marketing - Multilevel,  Advertising & Promotion,  Business & Management,  Retail sector,  Sales & marketing,  Computer network resources,  Marketing sur Internet,  Commerce electronique,  Strategie,  Marketing strategique,  E-commerce,  Bedrijfsleven,  Achat sur Internet,  Shopping,  Business and economics