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Advertising Account Planning

Advertising Account Planning

New Strategies in the Digital Landscape

By Carol J. Pardun,Beth E. Barnes,Sheri J. Broyles

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Publish Date

2019

Publisher

Rowman & Littlefield Publishers, Incorporated

Language

eng

Pages

156

Description:

subjects: Marketing research,  Advertising campaigns,  Advertising media planning,  Planning,  Advertising,  Management,  Marketing,  Recherche,  Campagnes publicitaires,  Planification,  Plans médias,  Publicité,  Gestion,  BUSINESS & ECONOMICS / Advertising & Promotion,  Commerce