An edition of Advertising and integrated brand promotion (2002)
Advertising and Integrated Brand Promotion
By Thomas C O'Guinn,Thomas O'Guinn,Chris Allen,Richard J. Semenik
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Publish Date
2014
Publisher
Cengage Learning
Language
eng
Pages
608
Description:
subjects: Advertising media planning, Advertising, Business & Economics, Business / Economics / Finance, Business/Economics, Advertising & Promotion, Business & Economics / Advertising & Promotion, Business Communication - General, Merken, Marketing, Reclame, Plans médias, Advertising campaigns, Branding (Marketing), Communication in marketing