Cover of Why They Buy

An edition of Why They Buy (1986)

Why They Buy

American Consumer Inside and Out

By Robert B. Settle

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Publish Date

July 1989

Publisher

John Wiley & Sons

Language

eng

Pages

351

Description:

subjects: Brand choice, Consumers, Consumers' preferences, Marques de commerce, Préférences, Consommateurs, Koopgedrag, Verbraucherverhalten, Choix, Consumentengedrag, Consumers, united states, Business and economics

Places: United States