Neuro-Consumer

An edition of Neuro-Consumer (2020)

Neuro-Consumer

Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

By Anne-Sophie Bayle-Tourtoulou,Michel Badoc

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Publish Date

2020

Publisher

Taylor & Francis Group

Language

eng

Pages

312

Description:

subjects: Neuromarketing, Consumers' preferences, Decision making, Brand choice, Consommateurs, Préférences, Prise de décision, Marques de commerce, Choix, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General