An edition of The behavioral economics of brand choice (2007)

The Behavioural Economics of Brand Choice

By Gordon R. Foxall,Jorge M. Olivera-Castro,Teresa C. Schrezenmaier,Vistoria K. James

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Publish Date

November 27, 2007

Publisher

Palgrave Macmillan

Language

eng

Pages

292

Description:

subjects: Brand choice, Consumer behavior, Marques de commerce, Choix, Consommateurs, Comportement, Markenwahl, Verbraucherverhalten