An edition of Brand Valuation (2016)

Brand Valuation

By Luc Paugam,Paul André,Henri Philippe,Roula Harfouche

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Publish Date

2016

Publisher

Taylor & Francis Group

Language

eng

Pages

184

Description:

subjects: Brand name products, Intangible property, Marketing, Valuation, Brand loyalty, Branding (Marketing), Produits de marque, Évaluation, Fidélité à une marque, Stratégie de marque, Branding, BUSINESS & ECONOMICS, Accounting, Financial