An edition of Married to the Brand (2005)
Why Consumers Bond with Some Brands for Life
By William J. McEwen
Publish Date
November 1, 2005
Publisher
Gallup Press
Language
eng
Pages
135
Description:
subjects: Marke, Kundenbindung, Gefühl, Product management, Brand loyalty, Consumers' preferences, Consommateurs, Préférences, Fidélité à une marque, Produits commerciaux, Gestion, Brand name products