Explore Books on
merkartikelen

Branded

By Alissa Quart

The Origin of Brands

By Al Ries,Laura Ries

Trading Up

By Michael J. Silverstein

Brand leadership

By David A. Aaker,Erich Joachimsthaler

Trading up

By Michael Silverstein,Neil Fiske

The Best of Branding

By James R. Gregory

Handbook of Research in International Marketing

By Subhash C. Jain

Brand Meaning

By Mark Batey

"Diesel" (Cutting Edge)

By Ted Polhemus

What's in a Name?

By John Philip Jones,Jan S. Slater

Brand Leadership

By David A. Aaker

Brand Portfolio Strategy

By David A. Aaker

Encyclopedia of consumer brands

By Janice Jorgensen

Encyclopedia of consumer brands

By Janice Jorgensen

Encyclopedia of consumer brands

By Janice Jorgensen

Creating images and the psychology of marketing communications

By Lynn R. Kahle

Brand hijack

By Alex Wipperfürth