

An edition of Brand leadership (2000)
By David A. Aaker,Erich Joachimsthaler
Publish Date
2000
Publisher
Free Press
Language
eng
Pages
368
Description:
subjects: Brand name products, Management, Sales & marketing, Product Management, Business & Economics, Business / Economics / Finance, Business/Economics, United States, Marketing - General, Advertising & Promotion, Business & Economics / Marketing / General, Marketing, Merken, Merkartikelen, Merknamen, Strategie, Marques de commerce
Places: United States