Cover of What's in a Name?

An edition of What's in a Name? (2002)

What's in a Name?

Advertising and the Concept of Brands

By John Philip Jones,Jan S. Slater

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Publish Date

October 2002

Publisher

M.E. Sharpe

Language

eng

Pages

308

Description:

subjects: Advertising, clothing and dress, Advertising, Brand name products, Publicité, Produits de marque, BUSINESS & ECONOMICS, Marketing, Research, Markenname, Markenartikel, Reclame, Merkartikelen