An edition of Handbook of Product Placement in the Mass Media (2004)
Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics
By Mary-Lou Galician
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Publish Date
May 31, 2004
Publisher
Best Business Books
Language
eng
Pages
306
Description:
subjects: Advertising, Mass media, Product placement in mass media, Subliminal advertising, Moral and ethical aspects, Placement de produits dans les médias, Publicité subliminale, Publicité, Aspect moral, Massamedia, Subliminale waarneming, Marketing, Strategische planning, Ethik, Fernsehen, Film, Massenmedien, Product placement, BUSINESS & ECONOMICS, Advertising & Promotion