An edition of Introduction to advertising & promotion (1992)

Introduction to advertising & promotion

an integrated marketing communications perspective

By George E. Belch,Michael A. Belch

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Publish Date

1993

Publisher

Irwin,Richard D Irwin

Language

eng

Pages

784

Description:

subjects: Communication in marketing, Sales promotion, Advertising, Reclame, Ventes, Promotie (public relations), Publicité, Promotion, Communication en marketing, Propaganda, Werbung