Cover of Advertising and Promotion

An edition of Advertising and Promotion (2005)

Advertising and Promotion

An Integrated Marketing Communications Approach

By Chris Hackley

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7 Want to read2 Currently reading1 Have read

7 Want to read2 Currently reading1 Have read

Publish Date

2010

Publisher

SAGE Publications, Limited

Language

eng

Pages

360

Description:

subjects: Brand name products, Social aspects, Reclame, Advertising & Promotion, Sales promotion, Advertising, Promotie (public relations), BUSINESS & ECONOMICS, Reklam, Marknadsföring, Annonsering, Marketing, Werbung