An edition of Understanding consumer decision making (2001)

Understanding Consumer Decision Making

The Means-end Approach To Marketing and Advertising Strategy

By Jerry C. Olson

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Publish Date

June 1, 2001

Publisher

Lawrence Erlbaum,Psychology Press,L. Erlbaum

Language

eng

Pages

466

Description:

subjects: Marketing, Consumer behavior, Management, Marketing, management, Consommateurs, Comportement, Gestion, Angst, Entscheidungsverhalten, Marketingstrategie, Verbraucherverhalten, Werbung, Besluitvorming, Consumentengedrag