Cover of The business marketing course

An edition of The business marketing course (2001)

The business marketing course

managing in complex networks

By David Ford,David Ford,Pierre Berthon,Stephen J. Brown,Lars-Erik Gadde,Håkan Håkansson,Peter Naudé,Thomas Ritter,Ivan Snehota

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Publish Date

2002

Publisher

J. Wiley

Language

eng

Pages

256

Description:

subjects: Marketing, Management, Business networks, Sales & marketing, Marketing Management, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing - General, Sales & Selling - General, Business & Economics / Sales & Selling