An edition of Creating Brand Loyalty (1999)
Creating Brand Loyalty
The Management of Power Positioning and Really Great Advertising
By Mike Maloney
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4 Want to read1 Currently reading0 Have read
4 Want to read1 Currently reading0 Have read
Publish Date
June 1, 1999
Publisher
AMACOM
Language
eng
Pages
298
Description:
"Creating Brand Loyalty empowers marketing managers with the keys to power positioning and really great advertising. Through its insider insights, practical tools, and real world examples, marketing managers will gain the skills and savvy to become winning brand builders."--BOOK JACKET.