An edition of Services marketing (2013)
integrating customer focus across the firm
By Valarie A. Zeithaml
Publish Date
2013
Publisher
McGraw-Hill
Language
eng
Pages
672
Description:
subjects: Marketing, Service industries, Customer services, Services (Industrie), Service à la clientèle, Dienstleistung, Dienstleistungsmarketing, Beziehungsmarketing