Advertising and the Mind of the Consumer

Description:

"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including advertising on the Internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why."--Provided by publisher.

subjects: Consumer behavior,  Attitudes,  Psychology,  Consumers,  Psychological aspects,  Advertising,  Advertising and public relations,  Consumer studies,  Advertising campaigns,  Advertising, psychological aspects,  Werbepsychologie,  Reclame