An edition of Contemporary advertising (1993)

Contemporary Advertising

By William F. Arens,Michael F. Weigold,Christian Arens,Bovee

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Publish Date

March 16, 2007

Publisher

McGraw-Hill/Irwin

Language

eng

Pages

704

Description:

subjects: Advertising, Business & Management, Advertising & Promotion, Business / Economics / Finance, Publicité, Reclame