Explore Books on
marques de commerce

The book of American trade marks

By David E. Carter

Brand Equity & Advertising

By Alexander L. Biel

Brand meaning

By Mark Batey

Cultural rights

By Celia Lury

Living the Brand

By Nicholas Ind

Digest of American cases relating to patents for inventions and copyrights from 1789 to 1862

By Stephen D. Law

Eating the big fish

By Adam Morgan

Cultures of commodity branding

By Andrew Bevan,David Wengrow,Andrew Bevan

Search for Competitive Advantage

By John Wilson,Ian Jones,Steven Toms

Corporate identity

By Wally Olins

Neuro-Consumer

By Anne-Sophie Bayle-Tourtoulou,Michel Badoc

Economics of Quality, Grades and Brands (Routledge Revivals)

By Peter Bowbrick

Handbook of chemical synonyms and trade names

By Gardner, William

Brand leadership

By David A. Aaker,Erich Joachimsthaler

Companies and Their Brands

By Linda D. Hall

The behavioral economics of brand choice

By Gordon R. Foxall,Jorge M. Olivera-Castro,Teresa C. Schrezenmaier,Vistoria K. James

Brand Hijack

By Alex Wipperfurth

After Image

By John Grant

Brandwatching

By Giles Lury

Staying legal

By Francine Ward

A digest of the law of trademarks

By Charles E. Coddington

Why They Buy

By Robert B. Settle

Customize the Brand

By Torsten H. Nilson

Co-branding

By Tom Blackett,Robert W. Boad