An edition of De la st[r]atégie marketing à la création publicitaire (2005)
De la st[r]atégie marketing à la création publicitaire
magazines, affiches, TV/Radio, Internet
By Henri Joannis
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Publish Date
2005
Publisher
Dunod
Language
fre
Pages
473
Description:
subjects: Taux de rendement, Television advertising, Langage publicitaire, Marketing stratégique, Technique, Advertising, Messages publicitaires, Publicité (commerce), Commercial art, Stratégie de marketing, Plans médias, Marketing, Message publicitaire, Publicité, Radio advertising, Créativité, Art publicitaire