Explore Books on
plans médias

Advertising Media Planning

By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Advertising media workbook and sourcebook

By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Advertising media planning

By Jack Zanville Sissors

Advertising and integrated brand promotion

By Thomas C O'Guinn,Thomas O'Guinn,Chris Allen,Richard J. Semenik

Planning Advertisements (RLE Advertising)

By Gilbert Russell

Essentials of media planning

By Arnold M. Barban

Advertising Management in a Digital Environment

By Larry D. Kelley,Kim Bartel Sheehan

Advertising Account Planning

By Carol J. Pardun,Beth E. Barnes,Sheri J. Broyles

Planning Media

By William J. Donnelly

Effective media planning

By August B. Priemer

La publicité

By Bernard Dagenais

Stratégies publicitaires

By Luc Marcenac

Advertising and integrated brand promotion

By Thomas C. O'Guinn

Mesurer l'audience des médias

By

Media plan 2005

By

Valoriser votre communication

By François Laurent

Le media-planning

By Thierry Fabre

Advertising in the broadcast media

By Elizabeth J. Heighton

Publicités à la carte

By Jacques Dorion

Quel média choisir pour votre publicité

By Luc Dupont

Advertising media models

By Roland T. Rust

International marketing communications

By Griffin, Tom

De la st[r]atégie marketing à la création publicitaire

By Henri Joannis

The marketer's guide to media vehicles, methods, and options

By Ann Grossman