Cover of The economy of brands

An edition of The economy of brands (2010)

The economy of brands

XD-US

By Jan Lindemann

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Publish Date

2010

Publisher

Palgrave Macmillan

Language

eng

Pages

184

Description:

subjects: Immaterielle Güter, Markenpolitik, Brand name products, Immaterielles Anlagevermögen, Product management, Branding (Marketing), Markenartikel, Valuation, Business names