

An edition of Marketing research (1976)
methodological foundations
By Gilbert A. Churchill,Dawn Iacobucci
Publish Date
2005
Publisher
Thomson/South-Western
Language
eng
Pages
824
Description:
subjects: Marketing research, Marketing, Recherche, Market research, Business & Economics, Business / Economics / Finance, Textbooks, Business/Economics, Marketing - Research, Business & Economics / Marketing / Research, Marketingforschung, Pesquisa de mercado, Marketing (pesquisa), Methodology, Consumers, Management, Recherche en marketing, Méthodologie de recherche