An edition of The fundamentals of advertising (1999)
Fundamentals of Advertising, Second Edition
By John Wilmshurst,Adrian Mackay
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Publish Date
June 5, 1999
Publisher
Butterworth-Heinemann
Language
eng
Pages
384
Description:
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
subjects: Reclame, Advertising, Publicité, BUSINESS & ECONOMICS, Advertising & Promotion