An edition of Customer equity (2001)

Customer Equity

Building and Managing Relationships As Valuable Assets

By Robert C. Blattberg,Gary Getz,Jacquelyn S. Thomas

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Publish Date

July 2001

Publisher

Harvard Business School Press

Language

eng

Pages

228

Description:

Annotation Annotation.

subjects: Service a la clientele, Fidelite, Klantgerichtheid, Customer services, Consommateurs, Relations avec la clientele, Customer loyalty, Marketing, Marketing relationnel, Relationship marketing, Customer relations