An edition of Brand Hate (2016)
Brand Hate
Navigating Consumer Negativity in the Digital World
By S. Umit Kucuk
0 (0 Ratings)
0 Want to read0 Currently reading0 Have read
0 Want to read0 Currently reading0 Have read
Publish Date
2016
Publisher
Palgrave Macmillan
Language
eng
Pages
208
Description:
subjects: Consumer satisfaction, Consumer behavior, Marketing, Electronic commerce, Branding (Marketing), Psychological aspects, Brand name products, Customer loyalty, Business, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior, Business & Economics, Public Relations, E-Commerce, Online Trading, Industries, Media & Communications Industries, Psychology, Emotions, Public relations, Sales & marketing, Media, information & communication industries, Psychology: emotions, Management science