Cover of Cognitive and affective responses to advertising

An edition of Cognitive and affective responses to advertising (1989)

Cognitive and affective responses to advertising

By Alice M. Tybout

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Publish Date

1989

Publisher

Lexington Books

Language

eng

Pages

414

Description:

subjects: Consumer behavior, Congresses, Advertising, Publicité, Consommateurs, Comportement, Psychological aspects, Reclame, Respons, Aspect psychologique, Congrès, Attitudes, Advertising, psychological aspects