An edition of Improving your measurement of customer satisfaction (1997)
Improving Your Measurement of Customer Satisfaction
A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
By Terry G. Vavra
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Publish Date
2001
Publisher
Quality Press
Language
eng
Pages
490
Description:
Details gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives.