An edition of Marketing engineering (1997)
Marketing engineering
computer-assisted marketing analysis and planning
By Gary L. Lilien,Arvind Rangaswamy
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Publish Date
2004
Publisher
Penn State Smeal College of Business
Language
eng
Pages
459
Description:
subjects: Marketing, Data processing, Decision making, Mathematical models, Applications of Computing, Sales & marketing, Business Decision Making, Marketing Research, Business & Economics, Business / Economics / Finance, Business/Economics, Advertising & Promotion, Marketing - General, Marketing, data processing, Marketing, mathematical models, Decision making, data processing