Principles of Services Marketing

Description:

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

subjects: Marketing,  Management,  Service industries,  Marketing, management,  Dienstensector,  Dienstleistung,  Consumer industries - general & miscellaneous,  Marketing & sales management,  Marketing services