An edition of Beyond disruption (2002)
Beyond disruption
changing the rules in the marketplace
By Jean-Marie Dru
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Publish Date
2002
Publisher
Wiley
Language
eng
Pages
304
Description:
subjects: Marketing, Advertising, Créativité, Cas, Études de, Campagnes publicitaires, Entreprises, Marques commerciales, Agences de publicité, Produits nouveaux, Gestion, Aspects psychologiques, Réorganisation, Changement organisationnel, Guides, manuels, Merken, Commercialisation, Etudes de marché, Publicité, Communication en marketing