

An edition of Strategic Integrated Marketing Communications (2007)
By Larry Percy
Publish Date
2014
Publisher
Taylor & Francis Group
Language
eng
Pages
328
Description:
subjects: Communication in marketing, Green Business, BUSINESS & ECONOMICS, Strategic planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / General, Sales promotion, Advertising, Marketing, Management, Product management, Gestion, Communication en marketing, Produits commerciaux