An edition of Corporate reputation and competitiveness (2002)
Corporate reputation and competitiveness
By Gary Davies
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Publish Date
2002
Publisher
Routledge
Language
eng
Pages
272
Description:
subjects: Brand name products, Management, Corporate image, Public relations, Corporations, Competition, BUSINESS & ECONOMICS, Entreprises, Strategisches Management, Opinion publique, Concurrentie, Relations publiques, Corporate identity, Politique de l'information, Compétitivité, Wettbewerbsfähigkeit, Strategisch management, Unternehmen, Prestige, Reputatie, Corporations, public relations, Image, Produits de marque, Gestion, Sociétés, Branding, Marketing - general & miscellaneous, Product management