An edition of The Handbook of European Advertising (1993)
The handbook of European advertising
media planning, marketing analysis, and country-by-country profiles
By Roger Bennett
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Publish Date
1993
Publisher
Kogan Page
Language
eng
Pages
414
Description:
subjects: Handbooks, manuals, Advertising, Advertising media planning, Government policy, UE/CE Union européenne, Publicité, UE/CE Etats membres, Advertenties, Mediaplanning, Internationaler Vergleich, Werbung, Europäische Freihandelsassoziation, Europäische Gemeinschaften, Marketing, Advertising agencies
Places: European Union countries