An edition of Market response models (1989)
Market response models
econometric and time series analysis
By Dominique M. Hanssens,Leonard J. Parsons,Randall L. Schultz
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Publish Date
2001
Publisher
Kluwer Academic Publishers,Distributiors for North, Central and South America, Kluwer Academic Publishers
Language
eng
Pages
400
Description:
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.