An edition of Market response models (1989)
Market Response Models
Econometric and Time-Series Analysis (International Series in Quantitative Marketing)
By Dominique M. Hanssens,Leonard J. Parsons,Randall L. Schultz
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Publish Date
October 31, 1989
Publisher
Springer
Language
eng
Pages
400
Description:
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.