An edition of Buyer attitudes and brand choice behavior (1970)

Buyer attitudes and brand choice behavior

By George S. Day

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Publish Date

1970

Publisher

Free Press

Language

eng

Pages

219

Description:

subjects: Brand name products, Consumers, Motivation research (Marketing), Merken, Etudes de motivation, Kaufverhalten, Keuzegedrag, Produits de marque, Consumentengedrag