Cover of Consumer profiles

An edition of Consumer profiles (1992)

Consumer profiles

an introduction to psychographics

By Barrie Gunter

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Publish Date

1992

Publisher

Routledge

Language

eng

Pages

189

Description:

subjects: Market segmentation, Psychographics, Analyse des besoins, Consumentenonderzoek, Marketing, Psicologia do consumidor, Marktsegmentatie, Attitudes, Consumentengedrag, Surplus (économie politique), Consumer behavior, Consumers, Research