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The aging consumer

By Aimee Leigh Drolet

Consumer insight

By Merlin Stone,Alison Bond,Bryan Foss

Return on quality

By Roland T. Rust,Anthony J. Zahorik,Timothy L. Keiningham

Conceptualization and measurement of consumer satisfaction and dissatisfaction

By H. Keith Hunt

AMA handbook for customer satisfaction

By Alan F. Dutka

Researching tourist satisfaction

By Ryan, Chris,Chris Ryan

Consumer profiles

By Barrie Gunter

The customer revolution

By Patricia B. Seybold,Ronni T. Marshak

The journal of consumer research

By American Association for Public Opinion Research

Consumer sensory testing for product development

By Anna V. A. Resurreccion

Global perspectives in cross-cultural and cross-national consumer research

By Ajay K. Manrai