An edition of How to Win Campaigns (2005)
How to Win Campaigns
Communications for Change
By Chris Rose
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Publish Date
2010
Publisher
Taylor & Francis Group,Earthscan
Language
eng
Pages
400
Description:
subjects: Political campaigns, Social action, Marketing, Persuasion (psychology), Communication in social action, Social marketing, Persuasion (Psychology), Publicity, Advertising, Action sociale, Communication dans l'action sociale, Marketing social, Publicité, BUSINESS & ECONOMICS, Advertising & Promotion, Communication de masse, Propagande, Psychologie sociale, Kommunikation, Informationskampanjer, Reklam