An edition of BRAND sense (2005)

BRAND sense

Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

By Martin Lindstrom

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Publish Date

February 1, 2005

Publisher

Free Press

Language

eng

Pages

256

Description:

subjects: Markenpolitik, Wahrnehmungspsychologie, Markenartikel, Brand name products, Business names, Advertising, psychological aspects, Senses and sensation, Marketing, Consumer behavior