Cover of Services marketing

An edition of Services marketing (1995)

Services marketing

text and cases

By Steve Baron,Kim Harris

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Publish Date

2009

Publisher

Palgrave Macmillan

Language

eng

Pages

263

Description:

subjects: Case studies, Management, Marketing, Service industries, Sales & marketing, Europe, United Kingdom, Great Britain, Professions, Dienstleistung, Dienstleistungssektor, Dienstverlening, Klantgerichtheid, Fallstudiensammlung