An edition of Nation branding (2007)
Nation branding
Concepts, Issues, Practice
By Keith Dinnie
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Publish Date
December 27, 2007
Publisher
Butterworth-Heinemann
Language
eng
Pages
288
Description:
subjects: Brand name products, Regionales Marketing, Advertising & Promotion, BUSINESS & ECONOMICS, Internationaler Wettbewerb, Nation-state, Branding (Marketing), International relations, Place marketing, Marketing, International economic relations, Product management, Globalization, Nation, Stratégie de marque, Relations internationales, Nations, Branding, POLITICAL SCIENCE, Public Affairs & Administration